10th anniversary of being loved by everyone
In July XNUMX, we were able to celebrate the XNUMXth anniversary of our founding.
This is only possible with the support of our customers and business partners who have purchased our products.
We would like to take this opportunity to thank everyone and ask for your continued support and encouragement.
We Create Family's Happiness. ~ Family Happiness Creation Company ~
Representative Director Atsushi Nakata
Our mission is to create happiness for the family.
Children grow up with the love of their families. Also, the elderly people have a family and have a wealth of experience and history.
Relationships among children's generations, parents, grandparents, and grandmothers have become weaker in the present age of nuclear families.
Also, due to the increase of one child due to the declining birthrate and the housing situation due to the concentration of nuclear families in the urban areas, it seems that the cultivating spirit to cherish small animals and vulnerable people is weakening.
In such an environment, we would like to make each customer feel a smile and joy by sending out a device that can activate "family communication" to the world. Each product contains many ideas to make the family happy.
As a toy, friend, pet, and family member, our children will have a warm heart and will relieve the loneliness of the elderly.Our products empathize with families who live apart. Provide smiles to families, promote conversations, and revitalize the community.
And most of the customers who buy it and their families feel happy.
We will continue to "create happiness of the family" until the day when all the families on earth live happily.
Representative career
- 1983
- Wako University Faculty of Humanities, Department of Arts
- 1983
- Joined Takara Co., Ltd. (currently Takara Tomy)
- From 1984 to 1988 years
- Route sales at Osaka sales office
- From 1988 to 1992 years
- Merchandising of toys for girls (Rika-chan, Akko-chan of secrets, Flower Rock)
- From 1993 to 2001 years
- Brand manager of toys for girls (Mr. Comet, Minimoni, Parappappa, Animal Forest)
- 2002
- I-Beam Co., Ltd. (M & A of home improvement maker) Appointed as Director Business Headquarters (Manufacturing camping goods, storage cases, tool boxes, gardening supplies)
- 2003
- Takara character copyright, license out (Rika-chan, Choro-Q, Transformer)
- From 2005 to 2006 years
- New Business Strategy Office
- From 2006 to 2007 years
- SEEBOX Co., Ltd. (video distribution subsidiary) (video content production, site management, web promotion)
- 2007
- Joined Agatsuma Co., Ltd. General Manager of Development Department / General Manager of Marketing Department (Anpanman, Diapet, Otoru Dog)
- 2011
- Established Trend Master Co., Ltd.
- 2012
- Launch of "Nade Nadeneko-chan"
- 2013
- Launched "Nade-Nade-Nadeneko-chan DX"
- 2016
- "Nade Nadeneko DX2" series released
- 2017
- "Nadenade dog" series released, "Hello baby" series will be released
- 2019
- "Nade Nadeneko DX3" series released
- "Nadenadeneko-chan STD2" series released
- Released "Nadenade Dog Akita Inu HACHI"
- 2023
- "Nade Nadeneko-chan EX" series released
- “Nade Nade Dog Akita Inu HACHI-EX released
